2006 SEASON USHERS IN NEW ERA FOR MILLER’S NASCAR TEAM
-Kurt Busch Ready to Add New Level of Excitement to Miller’s Great Racing Heritage-

            Bobby Allison, one of the most respected champions in motorsports history.  Rusty Wallace, an icon of success on and off the race track.  Kurt Busch, a true racing legend-in-the making.

            Natural ascension.  Each man cut from the same cloth.  All self-made champions.  Each earning and deserving the privilege to carry the Miller Brewing Company’s colors in NASCAR NEXTEL Cup racing.

Miller’s sponsorship of NASCAR’s highest level of stock car racing dates back to Feb. 28, 1971, when the Milwaukee-based brewery sponsored the Miller High Life 500 at the Ontario (Calif.) Motor Speedway. 

            Since that day, Miller has established a motorsports heritage that is respected worldwide and looked upon as a paramount example of a major corporation executing successful and effective sports marketing programs.

            Miller-sponsored race teams have won numerous series championships and all of America’s most prestigious racing events including the Indianapolis 500, the 24 Hours of Daytona and the U.S. Nationals NHRA drag race.

            Nowhere has Miller’s backing been more impressive and successful than in NASCAR NEXTEL Cup racing, the fastest-paced and most highly-competitive brand of motorsports in the world.

            Entering the 2006 season, Miller has been the major sponsor on cars in 856 races dating back to Feb. 20, 1983, at Daytona Beach, Fla., with renowned racer Allison driving the Miller High Life Chevrolet.  Miller-backed cars have won 51 races and 30 pole positions, including 39 races and 29 poles during an incredible 16-year stretch with now-legendary driver Wallace.  Along the way, Miller-sponsored entries have also recorded 218 top-five finishes and 397 top-10s. 

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Rusty is honored at Miller Brewery with a street named after him. Kurt and Rusty later appeared together signing autographs for the plant staff.